Establishing your e-mail marketing lists is one of the most difficult components to establish an online presence and get qualified prospects at the top of your sales funnels.
You start by purchasing your message management system, building your e-mail templates, setting up your autoresponders, preparing your gifts to encourage people to sign up, and creating your lead capture pages. Then you publish your access points to the lead capture page on various social media platforms such as Facebook, Twitter, Google + and Pinterest, you create some marketing videos on YouTube, you create backlinks and you hope your marketing engine works. attracted by your funnel entries, they sign up for their giveaways and newsletters and you win them as prospects.
In general, that’s how everything works and almost everyone trying to sell online uses some form of this strategy. You check your email system several times a week and see some listings. You then try to generate sales from them by periodic emails containing more information, offers, and so on. You watch carefully and you reach important milestones. subscribers, 200 subscribers, 500, etc. It’s hard and slow work, but once you have reached a larger number of subscribers, you have a good market base for every time you offer something for sale.
Here’s another thing to consider, but that might surprise you with its effectiveness in reaching people and building a subscriber base. It’s hard work in the beginning, but it can pay you very important dividends.
Try to create an online training program at a recognized training site and offer it to people free of charge through your Lead Capture system (for example, by offering free course coupons). Compared to the previous approach, in your email autoresponder system, you work tirelessly to create a gift that you can offer to people who have enough to subscribe to your newsletters.
Because they have already done so many times before, these consumers know they will exchange their anonymity in order to get the valuable gift and they will start receiving marketing emails from you soon after – the most of them see this as a sacrifice. they have to do to get the gift – to get and lose others.
Alternatively, if you are organizing a lesson that teaches them something valuable in which they can chew for about an hour and come back as often as they wish, and you offer it for free or at a great price. they will often meet to take the free or reduced price course. Set a price on the course and grant regular discounts via your Lead Capture focal points.
This gives value to the content of the course at the retail level and the discounts offered give them an advantage over receiving this content which, if they perceive the value as such, you earn an income from what you are giving them. give as your gift. for them – once you’re a student, you can use the course they follow to make sales on other courses you offer or other content available for purchase.
When you were just trying to fill your own email lists by doing your own advertising in the first example of email creation above, you would only reach a few people or you would pay to reach larger amounts of consumers with an attached price who: you had to pay to get their attention. Online training sites potentially attract millions of additional people, raising awareness through the courses you offer and these sites market on your behalf.
I’m not saying that you should use this strategy instead of your other strategies, but on top of that. After all, the idea is to educate your business as much as possible, which means trying to be seen everywhere to maximize the visibility of your sales funnels.
I used these online course strategies and my free and low cost courses attracted over 6,000 students with little marketing required from me – the sites do the marketing for me. And these students have opened the doors to more sales for my business.